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We knew you’d be craving more, so we’ve come prepared.
What is the Arianee protocol?

The Arianee protocol allows brands to create NFT (aka certificates or passports) for their products. These NFTs are backed by Blockchain and displayed on a customer-friendly interface such as a smartphone or a web browser, creating a digital link between you and the NFT owner.

Moreover, the technology developed by Arianee is open source and can be used by Brands to :

  • Link NFTs to a validated Brand Identity that’s registered on the Blockchain,
  • Create NFTs on the blockchain as a digital twin, membership, or attendance token,
  • Transfer NFTs from one owner to another,
  • Prove ownership of an NFT by allowing the NFT owners to generate a “proof of ownership”,
  • Send messages and interact with owners via their NFTs,
  • Link events via time-stamp to an NFT and share them with your owners,
  • Store the NFT History and allow the owners to access it whenever they wish to,
  • Update the content of the NFT.
What is the carbon footprint of Arianee?

That’s a great question! Often when people talk about blockchain technology, they mention the fact that some networks emit a lot of Co2. This is true when it comes to Bitcoin technology but we, at Arianee, have decided to make sure that our carbon footprint is as low as possible from day one.

In fact, Arianee operates on two Ethereum side chains under Proof-of-Stake (PoS)(Polygon) and Proof-of-Authority (PoA) which are very efficient in terms of energy consumption. We audited our Carbon and Energy footprint and we’re very proud to say that even if we reach the threshold of 200 million NFTs created in one year, our carbon footprint is only 25% of what a french family emits in one year.

Who are the founders?

Arianee's founders are an assembly of passionate innovators, visionaries, and pioneers with an eye for tech evolution and an entrepreneurial sixth sense.

Their combined skills and expertise are the foundation Arianee is built upon.

Here’s a little more about each of our trailblazers:

  • Pierre-Nicolas HURSTEL, Arianee’s CEO — the Founder of ReMode. Partner and co-founder of strategy consulting Blue Change as well as curator of the Foundation online community.
  • Julien ROMANETTO, Arianee’s CIO — a multi-venture proprietor (Overblog, Teads, Secret Media, CryptoFarm) and a Crypto Expert and Advisor in multiple successful ICOs.
  • Alexandre COGNARD, Arianee’s CTO —  a serial entrepreneur (web agencies, e-commerce and Vestiaire Collective, FDM) and the former CTO of @Vestiaire Collective.
  • Luc JODET, the Executive Director of Aria Labs — the former business analyst at a Fortune 500 company turned entrepreneur (service design agency, BUYECO marketplace) and now a web3/crypto Partner at XAnge (a key VC in EU).
  • Frédéric MONTAGNON, the Chairman of the Board — a serial entrepreneur (Overblog, Teads, Secret Media, LGO) and the 7th largest startup investor in France. Blockchain expert since 2013.
What does Arianee mean?

Would you believe us if we said it comes from a Greek legend? From the legend of Arianee (pronounced Ariadne) to be more precise. While the details of the story vary depending on the narrator, one part of it remains consistent through time.

With a thread of glittering jewels, Ariadne helped the Athenian hero Theseus escape the Labyrinth after he slew the Minotaur.

That brought on the expression “Ariadne’s thread”, which describes finding a solution to a problem through the exhaustive application of logic to all possible options.

We believe “Arianee” is a perfect name to represent what we stand for and believe. In reality, there could be no better name for a structure committed to helping companies and individuals negotiate the internet – a labyrinth whose challenges far exceed those faced by Theseus – than Arianee.

And there could be no greater privilege than to be your thread through this maze.

Why is Arianee different from other digital product passport solution providers?

Arianee stands out in the digital product passport space for our unique infrastructure. While most brands grapple with first-party and third-party data, Arianee introduces the game-changing concept of zero-party data powered by blockchain.

As the infrastructure landscape shifts from rented to distributed, Arianee empowers brands to construct their own Internet of ownership, regaining control over consumer relationships.

Our main offering, digital product passports, transforms products into dynamic engagement platforms with benefits like transparency, enriched services, CRM 3.0, D2C engagement and lifecycle management.

By choosing Arianee, your brand gains regulatory compliance readiness, comprehensive engagement tools, immediate activation capabilities, and a future-ready infrastructure.

What is the link between Arianee SaaS, Arianee Protocol, and Arianee Association?

Great question! Well, the story began with the Arianee Protocol which is an open-source protocol that aims to create a global standard for secure and authentic digital product passports.

Then, we created the Arianee Association, bringing together like-minded industry players to support the adoption of the Arianee Protocol.

The Arianee SaaS is the 1st company to pioneer the Arianee Protocol's adoption. It provides end-to-end, enterprise-ready solutions enabling brands to tokenize, distribute, manage their NFTs, and engage meaningfully with their customers.

What is Arianee's ambition?

Arianee is building a framework for a virtuous internet, empowering brands and their users to control their data. We are changing the paradigm of engagement on the internet by enabling every major brand to deploy a new customer data infrastructure, natively dynamic and controlled by users, complementing first and third-party data.

What are our solutions

The Arianee protocol, a multi-chain EVM open-source set of smart contracts built to create enriched and dynamic NFTs brands can distribute to their users to improve user experience and engagement. 

This open-source protocol is available for use with its accompanying documentation and its payment token: $aria20, or with our software as a service, API-based infrastructure: the NMP, and embedded wallets. All the EVM deployments of the protocol are powered by the Aria20 token and include Appchains built, in partnership with major blockchains like Polygon, for scale and specific use cases.

What’s the difference between an Enriched NFT and a regular NFT?

The main difference between the two is that our Arianee Enriched NFTs have additional features on top of what a regular NFT has. But before diving into all those new features, let’s look at what a regular NFT is.

An NFT is unique, indivisible, transferable, publicly verifiable, and capable of proving its scarcity.

Enriched NFTs based on the Arianee protocol, on the other hand, have the same properties but Arianee has added quite a few other ones too. In fact, Brands are now able to

  • prove you are the issuer of the NFT,
  • have asynchronous claims,
  • offer private NFT content,
  • send decentralized messages to the owners of the NFT,
  • enrich, update, and add the history of the NFT,
  • Time-stamp the NFT with events
  • and recover your NFT if your customer wishes to return their product, or in case of death or litigation.

So put simply, we have taken a regular NFT and turned it into a powerful tool that enables you to offer a lot more features to your community.

Do users have to pay gas fees with Arianee NFTs?

No need to worry about paying gas fees when you claim an Arianee NFT, Arianee has got everything covered!

Whether you decide to create an NFT, send a dMessage, or create an event, you won’t need to pay a fee in Arianee’s cryptocurrency. And the money spent on a transaction is redistributed to the ecosystem. It’s sent to different groups like the Platform Provider, Wallet Provider, Nodes, Arianee and Owners.

It’s set up like this because we, at Arianee, aim to create an ecosystem where people can contribute to and benefit from the growth of the Arianee Protocol.

What does asynchronous transfer mean?

Asynchronous transfers mean that anyone can visualize an NFT, anyone can visualize an NFT, claim it with our free Arianee wallet, and become the owner of an NFT with a simple link or QR Code.

In other words, the owner of the NFT generates a transfer link or QR code, then the other person that has access to this link initiates the transfer through their own wallet.

And all of this is done without knowing who the original was.

What chains are supported by Arianee?

Arianee is currently deployed on two blockchains, POA and Polygon. It was deployed for the first time on a sidechain functioning within the Ethereum ecosystem (EVM compatible) called POA Blockchain because it was economically speaking accessible, with very few users, and at the time, the founders had already figured out that the Ethereum main net was going to be very expensive.

Then arrived Polygon, which is a network similar to POA except that it aims to create a larger ecosystem and the possibility to connect to sites like Opensea. We saw an opportunity to deploy the Arianee Protocol on Polygon.

Both blockchains, POA and Polygon, contain the Arianee Protocol which provides the brands with different use cases depending on which blockchain they decide to work on.

What does dMessaging mean and what opportunities can it offer?

We currently live in a world where all our messages are centralized (i.e. we use a third-party tool to have a conversation with someone, like Signal or WhatsApp). Things are moving towards a world where all our messages will be private and the content will only be seen and stored by the people talking to each other.

That’s where dMessages - Decentralized Messages - come into play.

Once your customer has claimed his/her NFT, you’ll be able to speak to them directly whether it be to market a new product, talk about an event, or just say hello. As a result, you’ll now be able to offer your community unfiltered and private one-way communication, from you to them.

What are Arianee Timestamped Events?

Do you have a meaningful event that you’d like to store on the NFT? Well, now you can! You can record it on blockchain and add it to your customer’s NFT, like information about a service, an auction, a warranty, or even a new experience.

You also need to remember that only the brand and authorized partners can add events to an NFT. The owners of the NFT can’t add events to their NFTs. And this is great as it adds value to the product when it comes to secondhand sales because the potential buyer can rely on the NFT as the single source of truth.

What’s the difference between on-chain and off-chain minting?

The difference between on and off-chain is whether or not all the minting process (i.e. the creating of the NFT) is carried out on the blockchain network.

On-chain minting refers to creating an NFT solely on the blockchain while having all the metadata and smart contracts stored on it.

Whereas off-chain minting means that you create your NFT and store your smart contract on the blockchain but all your data is stored on a cloud server like AWS and Google Drive.

Both methods have their pros and cons, and the best option will depend on your personal needs.

Don’t worry, we are here to guide you through the process and help you find the right fit for your project.

Is it possible to see how many of my customers have claimed the digital passport?

Of course. Our NFT Management Platform allows you to view, via our reporting dashboard, everything you need related to your digital passports. You’ll be able to see how many digital passports you’ve created, how many are reserved, and how many have been claimed at least once, just to name a few.

Do users have to pay gas fees with Arianee NFTs?

No need to worry about paying gas fees when you claim an Arianee NFT, Arianee has got everything covered!

Whether you decide to create an NFT, send a dMessage, or create an event, you won’t need to pay a fee in Arianee’s cryptocurrency. And the money spent on a transaction is redistributed to the ecosystem. It’s sent to different groups like the Platform Provider, Wallet Provider, Nodes, Arianee and Owners.

It’s set up like this because we, at Arianee, aim to create an ecosystem where people can contribute to and benefit from the growth of the Arianee Protocol.

What does asynchronous transfer mean?

Asynchronous transfers mean that anyone can visualize an NFT, anyone can visualize an NFT, claim it with our free Arianee wallet, and become the owner of an NFT with a simple link or QR Code.

In other words, the owner of the NFT generates a transfer link or QR code, then the other person that has access to this link initiates the transfer through their own wallet.

And all of this is done without knowing who the original was.

What is the NMP and how can it be used?

The NFT Management Platform (NMP for short) is an interface that enables brands to use all functionalities of the Arianee Protocol. It allows you, the brand, to create NFTs without technical knowledge, create them however and wherever you wish, and manage them at scale. And all of this can be done either using our stand-alone dashboard or by integrating our technology into your servers via our APIs and swagger.

Our NMP offers you speed, clarity, and convenience all the while allowing you to enter the world of web3 and NFTs.

What chains are supported by Arianee?

Arianee is currently deployed on two blockchains, POA and Polygon. It was deployed for the first time on a sidechain functioning within the Ethereum ecosystem (EVM compatible) called POA Blockchain because it was economically speaking accessible, with very few users, and at the time, the founders had already figured out that the Ethereum main net was going to be very expensive.

Then arrived Polygon, which is a network similar to POA except that it aims to create a larger ecosystem and the possibility to connect to sites like Opensea. We saw an opportunity to deploy the Arianee Protocol on Polygon.

Both blockchains, POA and Polygon, contain the Arianee Protocol which provides the brands with different use cases depending on which blockchain they decide to work on.

What is an Auto-dMessage campaign?

An Auto-dMessage campaign is an automatic decentralized message that is sent upon predefined rules:

  • either when someone claims the NFT for the first time (”Congratulations you’re the first owner of this NFT”),
  • or when the NFT is transferred to someone else (”Congratulations! You’re the new owner of this NFT”)
  • or to both (”Welcome to the Acme Inc. NFT”).
What does dMessaging mean and what opportunities can it offer?

We currently live in a world where all our messages are centralized (i.e. we use a third-party tool to have a conversation with someone, like Signal or WhatsApp). Things are moving towards a world where all our messages will be private and the content will only be seen and stored by the people talking to each other.

That’s where dMessages - Decentralized Messages - come into play.

Once your customer has claimed his/her NFT, you’ll be able to speak to them directly whether it be to market a new product, talk about an event, or just say hello. As a result, you’ll now be able to offer your community unfiltered and private one-way communication, from you to them.

What are Arianee Timestamped Events?

Do you have a meaningful event that you’d like to store on the NFT? Well, now you can! You can record it on blockchain and add it to your customer’s NFT, like information about a service, an auction, a warranty, or even a new experience.

You also need to remember that only the brand and authorized partners can add events to an NFT. The owners of the NFT can’t add events to their NFTs. And this is great as it adds value to the product when it comes to secondhand sales because the potential buyer can rely on the NFT as the single source of truth.

Do users have to pay gas fees with Arianee NFTs?

No need to worry about paying gas fees when you claim an Arianee NFT, Arianee has got everything covered!

Whether you decide to create an NFT, send a dMessage, or create an event, you won’t need to pay a fee in Arianee’s cryptocurrency. And the money spent on a transaction is redistributed to the ecosystem. It’s sent to different groups like the Platform Provider, Wallet Provider, Nodes, Arianee and Owners.

It’s set up like this because we, at Arianee, aim to create an ecosystem where people can contribute to and benefit from the growth of the Arianee Protocol.

What is the Arianee Wallet Application?

The Arianee Wallet Application is a mobile application available in the Apple and Google store. It allows users to experiment with all features of their Arianee NFTs as it is meant to embrace all features of the Arianee protocol.

Our Arianee wallet grants access to the content on the blockchain but also the possibility to interact with the NFT and applications (including decentralized applications, aka dApps) that have the Wallet Connect feature.

How easy is it for my users to use the Arianee Wallet if they are not crypto-native?

Great question. It’s very easy. We offer two ways of backing up an Arianee Wallet. Your users can either manually back it up thanks to a twelve-word seed phrase, or back it up on the cloud (iCloud or Google Cloud).

Both means of backing up the wallet are safe as the Arianee Wallet is a non-custodial Ethereum wallet (i.e. your private key resides locally on your smartphone) built on state-of-the-art Web3 technology.

What NFTs can the Arianee Wallet read?

For the moment, the Arianee Wallet supports NFTs minted using the Arianee protocol and POAP NFTs. But, don’t worry, all that is soon going to change. In the near future, our Arianee Wallet will be able to read more NFTs.

What is a Web3 Store and what can I do with it?

A Web3 Store is an online store (like an e-shop) that is only accessible via the user’s wallet. A brand can sell NFTs or physical products. The payment can be carried out in cryptocurrency or fiat (what we call today’s money like dollars or euros) and an automatic confirmation email will be sent out once the payment is successful and the order is placed. But that’s not all though. You are also able to organize white listings, private sales, and much more. If you have an idea, we’ll do our best to support you.

What does whitelisting with a smart contract mean?

First of all let’s look at what a smart contract is. Smart contracts are automated contracts that trigger certain actions when predetermined conditions are met. It works like an 'If…then' condition.

Next, let’s look at what a whitelist is shall we? A whitelist is a list of wallet addresses that enables the wallet owners - if they are on the whitelist - to access private features from a brand.

Now that we’ve seen what a smart contract is and what whitelisting means, let’s see how it all comes together.

Whitelisting with a smart contract means that when the smart contract function is called upon, it checks if the wallet address is in the whitelist and if it is the wallet owner will be part of the lucky few to receive the brand’s NFTs before the official minting (i.e. creation) process. It’s like a VIP invite to get the chance to see and own the NFTs before anyone else.

What is a web3 website?

A web3 website is a website that enables you to connect via your wallet (either our Arianee Wallet or another one) instead of going through a third party like Google or creating a new account for example.  You’re also able to make part of the website token gated which means that you can only access the content of the page if you have the right NFT, or are in a whitelist of a raffle, for example. This means that one NFT owner could see one type of content while another NFT owner could see something different.

What is Arianee’s Token Gating API?

Arianee’s token-gated API enables any third party to add and configure a token-gated element to their projects, like an NFT store for example. And there are many kinds of token gating rules, like NFTs, tokens, ERC-1125, POAP, whitelisting, and many more.

Learn more

How do I create a web3 website?

That’s a great question! And our first recommendation would be to contact us to find out. Why? Well, that’s because we have all the building blocks ready to bring your project to life. Whether it is an NFT Store to sell NFTs and physical products or a Token-Gated Site to showcase all the rewards and perks associated with owning the NFT. All we need is for you to explain your project to us and we’ll create it.

Questions, Quandaries & Queries?

Send us an email with your question.