digital PRODUCT PASSPORTs: 
Open and interoperable

The Arianee protocol allows brands to create NFTs (aka digital product passports) for their products. These digital product passports (DPPs)  are deployed on Blockchain and displayed on a customer-friendly interface such as a smartphone or a web browser, creating a digital link between the brand and the DPP owner.

Moreover, the technology developed by Arianee is open and interoperable, allowing to be used by Brands to :

• Link NFTs to a validated Brand Identity that’s registered on the Blockchain
• Create NFTs on the blockchain as a digital product passport
• Transfer DPPs from one owner to another,
• Prove ownership of an DPP by allowing the DPP owners to generate a “proof of ownership”,
• Send messages and interact with owners via their DPPs,
• Link events via time-stamp to a DPPand share data with selected stakeholders 
• Store the DPP History and allow the owners to access it whenever they wish to,
• Update the content of the DPP

The main difference between the two is that our Arianee Enriched NFTs have additional features on top of what a regular NFT has. But before diving into all those new features, let’s look at what a regular NFT is.

An NFT is unique, indivisible, transferable, publicly verifiable, and capable of proving its scarcity.

Enriched NFTs based on the Arianee protocol, on the other hand, have the same properties but Arianee has added quite a few other ones too. In fact, Brands are now able to

• prove you are the issuer of the NFT,
• have asynchronous claims,
• offer private NFT content,
• send decentralized messages to the owners of the NFT,
• enrich, update, and add the history of the NFT,
• Time-stamp the NFT with events
• and recover your NFT if your customer wishes to return their product, or in case of death or litigation.

So put simply, we have taken a regular NFT and turned it into a powerful tool that enables you to offer a lot more features to your community.

That’s a great question! Often when people talk about blockchain technology, they mention the fact that some networks emit a lot of Co2. This is true when it comes to Bitcoin technology but we, at Arianee, have decided to make sure that our carbon footprint is as low as possible from day one.

In fact, Arianee operates on two Ethereum side chains under Proof-of-Stake (PoS)(Polygon) and Proof-of-Authority (PoA) which are very efficient in terms of energy consumption. We audited our Carbon and Energy footprint and we’re very proud to say that even if we reach the threshold of 200 million NFTs created in one year, our carbon footprint is only 25% of what a french family emits in one year.

Arianee's founders are passionate innovators, and pioneers Here’s a little more about each:

• Alexandre COGNARD, Arianee’s CTO —  a serial entrepreneur (web agencies, e-commerce and FDM) and the former founder and CTO of @Vestiaire Collective. Connect with Alexandre here.
• Pierre-Nicolas HURSTEL, Arianee’s CEO — o-founded and led four companies across diverse sectors, including change management consulting (BlueChange), B2B events (Eurovet Americas and Remode), and Technology (Arianee). Connect with Pierre-Nicolas here.
• Frédéric MONTAGNON, the Chairman of the Board — a serial entrepreneur (Overblog, Teads, Secret Media, LGO) and the 7th largest startup investor in France. Blockchain expert since 2013. Connect with Frédéric here.

Would you believe us if we said that Arianee comes from a Greek legend? From the legend of Arianee (pronounced Ariadne) to be more precise. While the details of the story vary depending on the narrator, one part of it remains consistent through time:

With a thread of glittering jewels, Ariadne helped the Athenian hero Theseus escape the Labyrinth after he slew the Minotaur.

That brought on the expression “Ariadne’s thread”, which describes finding a solution to a problem through the exhaustive application of logic to all possible options.In today's internet "labyrinth", we connect users, products and brands with digital passports: We believe 

“Arianee” is a perfect name to represent what we stand for and believe. In reality, there could be no better name for a structure committed to helping companies and sectors negotiate the new internet – a labyrinth whose challenges far exceed those faced by Theseus – than Arianee.

Arianee stands out in the digital product passport space for our unique infrastructure. While most brands grapple with first-party and third-party data, Arianee introduces the game-changing concept of zero-party data powered by blockchain.

READ: The Arianee solution enables the creation of DPPs, giving users—whether end-users or stakeholders—the ability to access and read the DPP’s content, ensuring full compliance with regulatory requirements.

• Partnership with ST on this new authentication technology. 
• A Decentralized Unique Identifier (DUID) solution allowing self-sovereign identity control with different entities participating, with blockchain ensuring secure, immutable, and decentralized management.

WRITE: The Arianee solution enables a collaborative infrastructure by allowing stakeholders with the appropriate permissions to add data to the DPP, enriching the product’s detailed history. This comprehensive data benefits end-users, brands, and all stakeholders by providing a more complete and informative DPP. 

• Tamper proof writing, cannot be altered.
• Management of Identities providing additional security.
• Audit trail on the blockchain creating the conditions for a trustless environment.

OWN: The Arianee solution enables digital ownership, unlocking various new use cases and services for brands. These include personalized messages, linking to warranties or insurance, tailored maintenance for appliances, and the ability to resell or repair products with just a few clicks. It also allows the original owner to seamlessly transfer ownership to a new user, helping brands maintain contact with the current owner or relinquish ownership when the product reaches the end of its lifecycle

• Enable digital ownership:  onchain DPP are owned and transferable by users’ wallet.
• Dmessage feature letting the brand stay in touch with the end user based on ownership data only.

Great question! Well, the story began with the Arianee Protocol which is an open-source protocol that aims to create a global standard for secure and authentic digital product passports.

Then, we created the Arianee Association, bringing together like-minded industry players,brands, tech partners, integrators, retailers  to govern and support the adoption of the Arianee Protocol.

The Arianee Enterprise , founded in 2019, is the 1st company to pioneer the Arianee Protocol's adoption. It provides end-to-end, enterprise-ready APIs  enabling brands to tokenize, distribute, manage their DPPs, and extend the lifespan of their products.

Arianee is building a framework for a virtuous internet, empowering brands and their users to control their data. We are changing the paradigm of engagement on the internet by enabling every major brand to deploy a new customer data infrastructure, natively dynamic and controlled by users, complementing first and third-party data.

The Arianee protocol, a multi-chain EVM open-source set of smart contracts built to create enriched and dynamic NFTs brands can distribute to their users to improve user experience and engagement. 

This open-source protocol is available for use with its accompanying documentation and its payment token: $aria20, or with our software as a service, API-based infrastructure: the NMP, and embedded wallets. All the EVM deployments of the protocol are powered by the Aria20 token and include Appchains built, in partnership with major blockchains like Polygon, for scale and specific use cases.

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