the next generation of consumer engagement

The Arianee protocol allows brands to create NFT (aka certificates or passports) for their products. These NFTs are backed by Blockchain and displayed on a customer-friendly interface such as a smartphone or a web browser, creating a digital link between you and the NFT owner.

Moreover, the technology developed by Arianee is open source and can be used by Brands to :

• Link NFTs to a validated Brand Identity that’s registered on the Blockchain,
• Create NFTs on the blockchain as a digital twin, membership, or attendance token,
• Transfer NFTs from one owner to another,
• Prove ownership of an NFT by allowing the NFT owners to generate a “proof of ownership”,
• Send messages and interact with owners via their NFTs,
• Link events via time-stamp to an NFT and share them with your owners,
• Store the NFT History and allow the owners to access it whenever they wish to,
• Update the content of the NFT.

The main difference between the two is that our Arianee Enriched NFTs have additional features on top of what a regular NFT has. But before diving into all those new features, let’s look at what a regular NFT is.

An NFT is unique, indivisible, transferable, publicly verifiable, and capable of proving its scarcity.

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Enriched NFTs based on the Arianee protocol, on the other hand, have the same properties but Arianee has added quite a few other ones too. In fact, Brands are now able to

• prove you are the issuer of the NFT,
• have asynchronous claims,
• offer private NFT content,
• send decentralized messages to the owners of the NFT,
• enrich, update, and add the history of the NFT,
• Time-stamp the NFT with events
• and recover your NFT if your customer wishes to return their product, or in case of death or litigation.

So put simply, we have taken a regular NFT and turned it into a powerful tool that enables you to offer a lot more features to your community.

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That’s a great question! Often when people talk about blockchain technology, they mention the fact that some networks emit a lot of Co2. This is true when it comes to Bitcoin technology but we, at Arianee, have decided to make sure that our carbon footprint is as low as possible from day one.

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In fact, Arianee operates on two Ethereum side chains under Proof-of-Stake (PoS)(Polygon) and Proof-of-Authority (PoA) which are very efficient in terms of energy consumption. We audited our Carbon and Energy footprint and we’re very proud to say that even if we reach the threshold of 200 million NFTs created in one year, our carbon footprint is only 25% of what a french family emits in one year.

Arianee's founders are an assembly of passionate innovators, visionaries, and pioneers with an eye for tech evolution and an entrepreneurial sixth sense.

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Their combined skills and expertise are the foundation Arianee is built upon.

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Here’s a little more about each of our trailblazers:

• Pierre-Nicolas HURSTEL, Arianee’s CEO — the Founder of ReMode. Partner and co-founder of strategy consulting Blue Change as well as curator of the Foundation online community.
• Julien ROMANETTO, Arianee’s CIO — a multi-venture proprietor (Overblog, Teads, Secret Media, CryptoFarm) and a Crypto Expert and Advisor in multiple successful ICOs.
• Alexandre COGNARD, Arianee’s CTO —  a serial entrepreneur (web agencies, e-commerce and Vestiaire Collective, FDM) and the former CTO of @Vestiaire Collective.
• Luc JODET, the Executive Director of Aria Labs — the former business analyst at a Fortune 500 company turned entrepreneur (service design agency, BUYECO marketplace) and now a web3/crypto Partner at XAnge (a key VC in EU).
• Frédéric MONTAGNON, the Chairman of the Board — a serial entrepreneur (Overblog, Teads, Secret Media, LGO) and the 7th largest startup investor in France. Blockchain expert since 2013.

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Would you believe us if we said it comes from a Greek legend? From the legend of Arianee (pronounced Ariadne) to be more precise. While the details of the story vary depending on the narrator, one part of it remains consistent through time.

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With a thread of glittering jewels, Ariadne helped the Athenian hero Theseus escape the Labyrinth after he slew the Minotaur.

That brought on the expression “Ariadne’s thread”, which describes finding a solution to a problem through the exhaustive application of logic to all possible options.

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We believe “Arianee” is a perfect name to represent what we stand for and believe. In reality, there could be no better name for a structure committed to helping companies and individuals negotiate the internet – a labyrinth whose challenges far exceed those faced by Theseus – than Arianee.

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And there could be no greater privilege than to be your thread through this maze.

Arianee stands out in the digital product passport space for our unique infrastructure. While most brands grapple with first-party and third-party data, Arianee introduces the game-changing concept of zero-party data powered by blockchain.

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As the infrastructure landscape shifts from rented to distributed, Arianee empowers brands to construct their own Internet of ownership, regaining control over consumer relationships.

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Our main offering, digital product passports, transforms products into dynamic engagement platforms with benefits like transparency, enriched services, CRM 3.0, D2C engagement and lifecycle management.

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By choosing Arianee, your brand gains regulatory compliance readiness, comprehensive engagement tools, immediate activation capabilities, and a future-ready infrastructure.

Great question! Well, the story began with the Arianee Protocol which is an open-source protocol that aims to create a global standard for secure and authentic digital product passports.

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Then, we created the Arianee Association, bringing together like-minded industry players to support the adoption of the Arianee Protocol.

The Arianee SaaS is the 1st company to pioneer the Arianee Protocol's adoption. It provides end-to-end, enterprise-ready solutions enabling brands to tokenize, distribute, manage their NFTs, and engage meaningfully with their customers.