digital PRODUCT PASSPORTs:
Open and interoperable
The Arianee Digital Product Passports for durable goods are built for circularity and post-purchase experiences.
Our enterprise toolkit is trusted by leading brands. Based on the Arianee open-source protocol.
They build on the Arianee protocol
Durability starts with an open infrastructure, one that empowers every player in the product’s life cycle to work together.
Discover our unique solutions
READ:
Provide the whole ecosystem of durable goods (customers, retailers, recyclers) with easy access to product information, ensuring trust, collaboration and regulatory compliance.
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WRITE:
Allow permissioned parties involved in the production, repair and recycling of products to securely update the Digital Product Passport’s content with key event data (maintenance, repair, recycle, resell).
OWN:
Allow customers to own and transfer Digital Product Passports of durable goods so that brands can keep in touch with the current owner of the products in case of second-hand resell.
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MEASURE:
Use dashboards to monitor repairs, resales, and recycling data, proving the impact of your product durability.
Digital product passport BENEFITS
The Arianee Protocol in numbers
40
Brands and counting
2
M
Passports distributed
672.6
K
Utility events recorded on digital passport
323.5
K
Messages to product owners
Discover our Use Cases
WHY ARIANEE?
Open-source protocol
Public blockchain infrastructure for interoperability, composability, openness, security, and privacy. No lock-in risk. Governed by the Arianee Association.
Ready-to-use APIs
Easy to integrate and documented APIs to integrate within your existing product systems.
Transparent & unfalsifiable data
Every interaction is auditable, immutable, and secure, creating a trustless environment for all stakeholders.
Interoperable by design
Decentralised Unique Identifiers for DPPs stored on-chain enables seamless data sharing.
Scale with Partner ecosystem
A robust partner ecosystem from upstream integration to downstream utility services to cater for your durability and engagement goals.
Future-proofed for the internet of ownership
Digital ownership based on on-chain wallets enables customers to own and transfer DPPs.
Hear it from our clients
Position Paper
As industries face pressure to align with environmental goals, traditional linear economic models that prioritize volume growth are becoming unsustainable.
Our comprehensive position paper explores innovative strategies for decoupling business growth from production, focusing on the transformative potential of tokenization.
Here’s what others are saying
Arianee’s Digital Product Passports are driving real impact across industries, from extending product lifecycles to enabling transparency and compliance. Our open, interoperable infrastructure is setting the standard for durable goods.
Backed by incredible investors
FAQs
The Arianee protocol allows brands to create NFT (aka certificates or passports) for their products. These NFTs are backed by Blockchain and displayed on a customer-friendly interface such as a smartphone or a web browser, creating a digital link between you and the NFT owner.
Moreover, the technology developed by Arianee is open source and can be used by Brands to :
- Link NFTs to a validated Brand Identity that’s registered on the Blockchain,
- Create NFTs on the blockchain as a digital twin, membership, or attendance token,
- Transfer NFTs from one owner to another,
- Prove ownership of an NFT by allowing the NFT owners to generate a “proof of ownership”,
- Send messages and interact with owners via their NFTs,
- Link events via time-stamp to an NFT and share them with your owners,
- Store the NFT History and allow the owners to access it whenever they wish to,
- Update the content of the NFT.
The main difference between the two is that our Arianee Enriched NFTs have additional features on top of what a regular NFT has. But before diving into all those new features, let’s look at what a regular NFT is.
An NFT is unique, indivisible, transferable, publicly verifiable, and capable of proving its scarcity.
Enriched NFTs based on the Arianee protocol, on the other hand, have the same properties but Arianee has added quite a few other ones too. In fact, Brands are now able to
- prove you are the issuer of the NFT,
- have asynchronous claims,
- offer private NFT content,
- send decentralized messages to the owners of the NFT,
- enrich, update, and add the history of the NFT,
- Time-stamp the NFT with events
- and recover your NFT if your customer wishes to return their product, or in case of death or litigation.
So put simply, we have taken a regular NFT and turned it into a powerful tool that enables you to offer a lot more features to your community.
That’s a great question! Often when people talk about blockchain technology, they mention the fact that some networks emit a lot of Co2. This is true when it comes to Bitcoin technology but we, at Arianee, have decided to make sure that our carbon footprint is as low as possible from day one.
In fact, Arianee operates on two Ethereum side chains under Proof-of-Stake (PoS)(Polygon) and Proof-of-Authority (PoA) which are very efficient in terms of energy consumption. We audited our Carbon and Energy footprint and we’re very proud to say that even if we reach the threshold of 200 million NFTs created in one year, our carbon footprint is only 25% of what a french family emits in one year.
Arianee's founders are an assembly of passionate innovators, visionaries, and pioneers with an eye for tech evolution and an entrepreneurial sixth sense.
Their combined skills and expertise are the foundation Arianee is built upon.
Here’s a little more about each of our trailblazers:
- Pierre-Nicolas HURSTEL, Arianee’s CEO — the Founder of ReMode. Partner and co-founder of strategy consulting Blue Change as well as curator of the Foundation online community.
- Julien ROMANETTO, Arianee’s CIO — a multi-venture proprietor (Overblog, Teads, Secret Media, CryptoFarm) and a Crypto Expert and Advisor in multiple successful ICOs.
- Alexandre COGNARD, Arianee’s CTO — a serial entrepreneur (web agencies, e-commerce and Vestiaire Collective, FDM) and the former CTO of @Vestiaire Collective.
- Luc JODET, the Executive Director of Aria Labs — the former business analyst at a Fortune 500 company turned entrepreneur (service design agency, BUYECO marketplace) and now a web3/crypto Partner at XAnge (a key VC in EU).
- Frédéric MONTAGNON, the Chairman of the Board — a serial entrepreneur (Overblog, Teads, Secret Media, LGO) and the 7th largest startup investor in France. Blockchain expert since 2013.
Would you believe us if we said it comes from a Greek legend? From the legend of Arianee (pronounced Ariadne) to be more precise. While the details of the story vary depending on the narrator, one part of it remains consistent through time.
With a thread of glittering jewels, Ariadne helped the Athenian hero Theseus escape the Labyrinth after he slew the Minotaur.
That brought on the expression “Ariadne’s thread”, which describes finding a solution to a problem through the exhaustive application of logic to all possible options.
We believe “Arianee” is a perfect name to represent what we stand for and believe. In reality, there could be no better name for a structure committed to helping companies and individuals negotiate the internet – a labyrinth whose challenges far exceed those faced by Theseus – than Arianee.
And there could be no greater privilege than to be your thread through this maze.
Arianee stands out in the digital product passport space for our unique infrastructure. While most brands grapple with first-party and third-party data, Arianee introduces the game-changing concept of zero-party data powered by blockchain.
As the infrastructure landscape shifts from rented to distributed, Arianee empowers brands to construct their own Internet of ownership, regaining control over consumer relationships.
Our main offering, digital product passports, transforms products into dynamic engagement platforms with benefits like transparency, enriched services, CRM 3.0, D2C engagement and lifecycle management.
By choosing Arianee, your brand gains regulatory compliance readiness, comprehensive engagement tools, immediate activation capabilities, and a future-ready infrastructure.
Great question! Well, the story began with the Arianee Protocol which is an open-source protocol that aims to create a global standard for secure and authentic digital product passports.
Then, we created the Arianee Association, bringing together like-minded industry players to support the adoption of the Arianee Protocol.
The Arianee SaaS is the 1st company to pioneer the Arianee Protocol's adoption. It provides end-to-end, enterprise-ready solutions enabling brands to tokenize, distribute, manage their NFTs, and engage meaningfully with their customers.
Arianee is building a framework for a virtuous internet, empowering brands and their users to control their data. We are changing the paradigm of engagement on the internet by enabling every major brand to deploy a new customer data infrastructure, natively dynamic and controlled by users, complementing first and third-party data.
The Arianee protocol, a multi-chain EVM open-source set of smart contracts built to create enriched and dynamic NFTs brands can distribute to their users to improve user experience and engagement.
This open-source protocol is available for use with its accompanying documentation and its payment token: $aria20, or with our software as a service, API-based infrastructure: the NMP, and embedded wallets. All the EVM deployments of the protocol are powered by the Aria20 token and include Appchains built, in partnership with major blockchains like Polygon, for scale and specific use cases.