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the next generation of consumer engagement

Performance marketing is going in circles: less efficient and more expensive. Today's cookie-based system is on borrowed time.

No need to panic or reminisce about the way it used to be. We're here to provide your brand with new pieces of infrastructure to get ready for the next iteration of CRM.

They build on the Arianee protocol


Utilize free digital collectibles to acquire clients and convert them into engaged fans.


Maximize consumer engagement with a Digital Product Passport linked to every high-value product you sell.


Take your loyalty program to the next level with direct communications, personalized experiences and premium options.

The Arianee Protocol in numbers



NFTs minted



On-chain events




Digital Product Passports, Membership Tokens, and Digital Collectibles

Supercharged by the Arianee Protocol, our Enriched NFTs come with powerful features built in: decentralized messaging, timestamped history, verified identity, etc. The gateway to exclusive and cutting-edge ownership experiences.

Mint, distribute & manage your brand's NFTs at scale

The one-stop platform that makes it effortless for you to deploy NFTs on an industrial scale. Gain valuable insights as you monitor campaign success in real time. Discover the exhaustive range of services it has to offer.

Seamlessly onboard your community with a multichain, fully integrable wallet

Our non-custodial wallet works on all EVM chains and can be connected to any dApp, providing an easy way for users to store and extract value from their NFTs.
You can also create a hosted wallet and integrate it seamlessly within your existing infrastructure. Deployment is as easy as it is powerful.

Leverage our ready-to-use tools to build the most innovative NFT experience

Token-gating API, web3 store, whitelisting flow, wallet connect, FIAT/crypto payment, web3 community platform, hosted wallet API, we got ‘em all.

You’re in good hands

A trailblazer since 2018

We’ve been here long before the NFT wave, and that makes a world of difference when it comes to protocol-led infrastructure and a user-empowering onboarding journey. Led by habitual entrepreneurs and seasoned blockchain advisors, Arianee’s success is a testament to their highly specialized expertise.

Easy to integrate

Ensuring a smooth transition to web3 by eliminating unnecessary technical burdens. With our API and turnkey solutions, brands can take the lead on the distribution of NFTs to their platform of choice, in a fully customizable interface that echoes brand aesthetics.

Well-rounded ecosystem

From IBM to The Sandbox, we partner with top players in the web3 space to bring you well-rounded solutions in one place.

what sets us apart


“As a partner of Arianee and member of the association, we feel engaged into an open dialogue with lifestyle & fashion brands.”

Sebastien Borget - Co-Founder and COO
Wunderman Thompson

“Arianee is a pioneer and a leader.”

Virgile Brodziak - Managing Director

“To us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide.”

Stephan Bezy - CEO
Logo of IBM

"...a complete system, accessible to all and with very high added value”

Didier Lacroix - President
Logo of Breitling

”Customer engagement is at the heart of everything we do. We will continue to offer additional services to Breitling owners with absolute security and complete respect for privacy.”

Antonio Carriero - Chief Digital and Technology Officer
Logo of IBM

“This is part of our digital transformation and sustainable innovation strategy”

Pierre-Arnaud Grenade - Global CEO
Logo of Chateau Pape Clement

"A unique occasion calls for a unique experience"

Bernard Magrez - Owner

They're talking about us

Check out our latest media mentions.
(We’re kind of a big deal!)

Backed by incredible investors


What’s the difference between an Enriched NFT and a regular NFT?

The main difference between the two is that our Arianee Enriched NFTs have additional features on top of what a regular NFT has. But before diving into all those new features, let’s look at what a regular NFT is.

An NFT is unique, indivisible, transferable, publicly verifiable, and capable of proving its scarcity.

Enriched NFTs based on the Arianee protocol, on the other hand, have the same properties but Arianee has added quite a few other ones too. In fact, Brands are now able to

  • prove you are the issuer of the NFT,
  • have asynchronous claims,
  • offer private NFT content,
  • send decentralized messages to the owners of the NFT,
  • enrich, update, and add the history of the NFT,
  • Time-stamp the NFT with events
  • and recover your NFT if your customer wishes to return their product, or in case of death or litigation.

So put simply, we have taken a regular NFT and turned it into a powerful tool that enables you to offer a lot more features to your community.

Who are the founders?

Arianee's founders are an assembly of passionate innovators, visionaries, and pioneers with an eye for tech evolution and an entrepreneurial sixth sense.

Their combined skills and expertise are the foundation Arianee is built upon.

Here’s a little more about each of our trailblazers:

  • Pierre-Nicolas HURSTEL, Arianee’s CEO — the Founder of ReMode. Partner and co-founder of strategy consulting Blue Change as well as curator of the Foundation online community.
  • Julien ROMANETTO, Arianee’s CIO — a multi-venture proprietor (Overblog, Teads, Secret Media, CryptoFarm) and a Crypto Expert and Advisor in multiple successful ICOs.
  • Alexandre COGNARD, Arianee’s CTO —  a serial entrepreneur (web agencies, e-commerce and Vestiaire Collective, FDM) and the former CTO of @Vestiaire Collective.
  • Luc JODET, the Executive Director of Aria Labs — the former business analyst at a Fortune 500 company turned entrepreneur (service design agency, BUYECO marketplace) and now a web3/crypto Partner at XAnge (a key VC in EU).
  • Frédéric MONTAGNON, the Chairman of the Board — a serial entrepreneur (Overblog, Teads, Secret Media, LGO) and the 7th largest startup investor in France. Blockchain expert since 2013.

What is the link between Arianee SaaS, Arianee Protocol, and Arianee Association?

Great question! Well, the story began with the Arianee Protocol which is an open-source protocol that aims to create a global standard for secure and authentic digital product passports.

Then, we created the Arianee Association, bringing together like-minded industry players to support the adoption of the Arianee Protocol.

The Arianee SaaS is the 1st company to pioneer the Arianee Protocol's adoption. It provides end-to-end, enterprise-ready solutions enabling brands to tokenize, distribute, manage their NFTs, and engage meaningfully with their customers.

What is the Arianee protocol?

The Arianee protocol allows brands to create NFT (aka certificates or passports) for their products. These NFTs are backed by Blockchain and displayed on a customer-friendly interface such as a smartphone or a web browser, creating a digital link between you and the NFT owner.

Moreover, the technology developed by Arianee is open source and can be used by Brands to :

  • Link NFTs to a validated Brand Identity that’s registered on the Blockchain,
  • Create NFTs on the blockchain as a digital twin, membership, or attendance token,
  • Transfer NFTs from one owner to another,
  • Prove ownership of an NFT by allowing the NFT owners to generate a “proof of ownership”,
  • Send messages and interact with owners via their NFTs,
  • Link events via time-stamp to an NFT and share them with your owners,
  • Store the NFT History and allow the owners to access it whenever they wish to,
  • Update the content of the NFT.
What does Arianee mean?

Would you believe us if we said it comes from a Greek legend? From the legend of Arianee (pronounced Ariadne) to be more precise. While the details of the story vary depending on the narrator, one part of it remains consistent through time.

With a thread of glittering jewels, Ariadne helped the Athenian hero Theseus escape the Labyrinth after he slew the Minotaur.

That brought on the expression “Ariadne’s thread”, which describes finding a solution to a problem through the exhaustive application of logic to all possible options.

We believe “Arianee” is a perfect name to represent what we stand for and believe. In reality, there could be no better name for a structure committed to helping companies and individuals negotiate the internet – a labyrinth whose challenges far exceed those faced by Theseus – than Arianee.

And there could be no greater privilege than to be your thread through this maze.

What is the carbon footprint of Arianee?

That’s a great question! Often when people talk about blockchain technology, they mention the fact that some networks emit a lot of Co2. This is true when it comes to Bitcoin technology but we, at Arianee, have decided to make sure that our carbon footprint is as low as possible from day one.

In fact, Arianee operates on two Ethereum side chains under Proof-of-Stake (PoS)(Polygon) and Proof-of-Authority (PoA) which are very efficient in terms of energy consumption. We audited our Carbon and Energy footprint and we’re very proud to say that even if we reach the threshold of 200 million NFTs created in one year, our carbon footprint is only 25% of what a french family emits in one year.

Why is Arianee different from other web3 companies?

The first thing that makes us stand out is the fact that we’ve been here since way before the NFT wave hit in 2021.

As a result, we were able to take our time to focus on building a solid infrastructure — the Arianee Protocol. Which then enabled us to create end-to-end solutions for tokenization, distribution, and engagement tools. All the while ensuring that we have the best interfaces to onboard new users.

But that’s not all! Our technology is the only one in the world that offers the ability to communicate with web3 users thanks to our direct-to-wallet messaging features.

We believe those make us worthy and ready to help you build your next project into the world of web3, wouldn’t you think?