A digital product passport (DPP) connects physical products to their digital identity, offering key info on origin, history, and ownership. DPPs serve various purposes: track & trace, authentication, and informing consumers.
As part of the EU's Green Deal, the EU Commission is introducing the Digital Product Passport Regulation (DPP), aiming for climate neutrality by 2050. This tool enhances transparency on product sustainability and promotes eco-friendly products through improved repair and recycling conditions.
This regulation encompasses any physical good that is placed on the EU market or put into service. In this sense, it impacts global trade.
Key Design Elements:
Why is tokenized digital product passport the best solution?
Tokenization, from operational and business standpoints, outperforms alternative tech architectures. Tokenized DPP on public blockchains benefits brands and consumers by enhancing trust in resale markets, enabling add-on services, boosting brand engagement with limited data sharing, and bridging the physical and digital realms.
Upstream product information
Certificate of authenticity and ownership
Product lifecycle management tool
How does it work?
The Breitling case study
By partnering with Arianee, Breitling has ensured that all of its watches come with a digital passport powered by blockchain technology, providing digital security and proof of ownership. This digital passport connects to Breitling's digital warranty program, allowing customers to initiate and track repairs and soon to extend the warranty period and subscribe to insurance for theft or loss.
The Lacoste case study
Lacoste and Arianee joined forces to advance the Lacoste web3 community's journey. The partnership involved an exclusive release of 350 products, available only to eligible members of the UNDW3 community after a whilelisting process. The recent factory drop was designed in collaboration with the UNDW3 community and the designers at Lacoste. Each product purchased included a digital product passport, accessible from a QR code.