Paris, March 22nd 2022 - Arianee, the leading web3 solutions platforms for brands, is collaborating with Printemps for the launch of its first virtual store with a unique virtual experience. For the next 6 weeks, members of the Printemps community will have the opportunity to win 30 NFTs as unique digital artworks from the artist Romain Froquet.
For the next 6 weeks Printemps is offering its customers a unique virtual experience with a weekly draw to win an exclusive digital artwork, created especially for the launch of the new Printemps virtual store.
Any customer who purchases a product eligible for the NFT selection on the Printemps virtual store can be drawn to win one of thirty NFT artworks by the artist Romain Froquet. The self-taught French artist creates a unique, pictorial language, offering a range of styles and references through India ink on paper or color on canvas in his studio. At the end of the 6-week period, a final winner will be drawn to receive the artwork in its physical form.
This operation is realized in partnership with Arianee. 30 NFTs have been created for the occasion from the platform, and each one contains a unique, animated digital artwork that is accessible from a link in the email sent by Printemps to the lucky winners. The Arianee virtual wallet allows the winners to store their NFT in a secure space designed by and for Printemps. The project was integrated by User Adgents.
Arianee is already known for its partnership with Paris Fashion Week, or more recently for its collaboration with Italian watch brand Panerai from the Richemont Group.
“Innovation has been at the heart of the DNA of Printemps since our creation in 1865. As we unveil the new identity of Printemps to our customers, we want to offer them new and memorable experiences. The creation of NFT is part of this process of constant renewal. This partnership with Arianee will allow us to experience a new creative and innovative facet with Romain Froquet, a street-artist with a unique universe with whom we had already collaborated.”
— Jean-Marc Bellaiche, CEO of Printemps Group.
“Arianee is proud to be associated with Printemps, a company that challenges the codes of fashion and luxury. With this operation, we’re proving once again that the bridge between the physical, digital, and immersive worlds allows us to offer an exceptional experience to committed customers.”
— Pierre-Nicolas Hurstel, CEO & cofounder of Arianee