Paris, FRANCE, October 6th 2022– Château Pape Clément, Maison Bernard Magrez’s iconic Grand Cru Classé, is moving into Web3 with an unprecedented NFT scheme: an NFT Club for enthusiasts & lovers of Grands Vins.
To mark the occasion of the 770th harvest at Château Pape Clément, Maison Bernard Magrez’s iconic Grand Cru Classé is offering 1,252 NFTs for sale, which will serve as digital membership cards.
Each holder of an NFT will become a member of the Château Pape Clément Club and enjoy the privilege of:
- Following the creation of the 770th Vintage, as the months go by, thanks to unique content published in a dedicated space, accessible through the NFT;
- Becoming the owners of a limited-edition cuvée of Château Pape Clément the 2016 vintage, hailed by critics
- Acquiring digital artwork, a digital reinterpretation of this vintage of Château Pape Clément
- Gaining exclusive access to exceptional events, experiences and products.
Bernard Magrez, who owns four Grand Cru Classé estates in Bordeaux – including the iconic Château Pape Clément – aims to reconnect the Château with the lovers of his great wines thanks to a simple NFT scheme, accessible to all, using an application (available on iOS and Android) as well as a dedicated website https://nft.chateau-pape-clement.com
1,252 FINE WINE LOVERS CONNECTED THROUGH AN APPLICATION AND A PRIVATE SPACE ACCESSIBLE THROUGH NFTS
To become a member of Château Pape Clément’s “NFT Club”, each wine enthusiast will be able to buy one NFT, which will serve as a digital membership card through a unique identification code.
The NFT will be the key to access exclusive content, go behind the scenes to discover the secrets to making a Grand Vin and follow in real time the creation of the 770th vintage.
Only 1,252 NFTs will be offered for sale online (in reference to the date of the Château’s first harvest), on a dedicated platform accessible from 6 October 2022 for those wishing to register for the pre-launch sale.
A SECURE SCHEME WITH THE LEADER IN NFTS IN THE LUXURY INDUSTRY
The entire scheme is stored securely on the blockchain and guaranteed by the leader of Web3 solutions for brands: Arianee.
The 1,252 NFTs offered for sale, each containing a 3D digital artwork, are accessible through the dedicated application available on iOS and Android.
The Wallet (digital wallet) set up by Arianee, enables buyers to store their NFT securely.
To be sure to be one of the 1,252 privileged members: a pre-launch sale
The official sale of the NFTs will begin on 10 November 2022.
However, wine enthusiasts are invited to visit the website now, to be placed on a waiting list, which will allow them to access the pre-launch sale scheduled on 08 November 2022.
Each NFT will be offered for sale at a price of €310 inclusive of tax. Payment will be made in Euros by bankcard on the dedicated website.
“A unique occasion calls for a unique experience. With the Château Pape Clément NFT Club, our aim is to open wide the doors of both the Château and our cellars, and allow people to discover our expertise in crafting great wines.”
— Bernard Magrez, Owner of 4 Grand Cru Classé estates, including Château Pape Clément
“Pape Clément and Arianee share the same values of innovation and excellence. This is the natural foundation on which to build our collaboration. Through our turnkey solutions, the aim is to provide members of the Pape Clément community with the best Web3 experience, making the estate a Web3 pioneer in the wine industry”
— Pierre-Nicolas Hurstel, Co-Founder & CEO of Arianee