Everything You’ve Always Wanted to Know About Fashion Week

With Fashion Week happening now in Paris, the first with physical shows since the pandemic hit, and now that we have announced that we are joining forces with Paris Fashion Week and Haute Couture Week to offer a one-of-kind NFT experience to all its accredited members, we want to share everything you’ve always wanted to know about the biggest event of the year!

WHAT IS FASHION WEEK?

Fashion Week or “Semaine de la Mode” in the language of Molière, is when the industry’s top designers present their new collection for the season in a series of runway shows, presentations, parties and other types of activations. Everyone in the industry is there: buyers, editors & fashion journalists, photographers, models, make-up artists, hairdressers, clients, investors. And now with the rise of social media, brands and fashion houses innovate to be more accessible to their clients, whenever and wherever they are. Shows and events are livestreaming on Instagram, TikTok, Snapchat or directly on their websites and educational content is created around it.

WHERE IS FASHION WEEK?

There are Fashion Weeks in many big cities but the four most important ones are held in New-York, London, Milan and Paris. New-York opens the Fashion Month and Paris closes it.

Couture Week is only happening in Paris, though.

With an average of 10 to 11 shows per day, nearly hundred new collections can be presented during Fashion Week. While they were lasting on and a half hours in the 1950s, now shows generally last less than 10 minutes! But as said, shows are not the only events happening during Fashion Week. As the industry is reunited at the moment, at the same place, there are a lot of B2B events and business opportunities in between and after shows.

WHEN IS FASHION WEEK?

Fashion Week takes place six times a year which means there are actually several fashion weeks! Women's ready-to-wear collections are happening twice for February-March for Autumn-Winter collections September-October for Spring-Summer, while menswear collections take place in January for Autumn-Winter June for Spring-Summer (which is actually now!). Finally, Haute Couture Week, which only happens in Paris takes place in January and June, for Spring-Summer and Fall-Winter.

For example, this week is Paris Menswear Fashion Week to present Spring-Summer 2022 collections and at the beginning of July it will be Haute Couture Week for Fall-Winter 2021.

In a nutshell, Fashion Week happens six times a year!

But that's not counting the pre-collections, two times a year, the capsule collections (limited series collections) and other collaborations and drops.

WHO IS ATTENDING FASHION WEEK?

Generally, fashion week’s shows are by invitation only and reserved for buyers and press, in order to get the first look at the collections and discover the latest fashion trends. Now the fashion week draws the attention of many different people outside of the fashion industry, so more and more designers and fashion houses sell invitations to their fans.

WHAT DOES THE PILOT PROJECT BETWEEN PARIS FASHION WEEK® AND ARIANEE MEAN?

Paris Fashion Week® Menswear Spring-Summer 2022 and Haute Couture Week, respectively happening in Paris from June 22nd to June 27th and from July 4th to July 8th will be the first fashion weeks to implement NFTs. Accredited journalists, influencers and buyers will receive an NFT, packed with social and AR features, granting access to exclusive content including a digital artwork by iconic fashion illustrator Richard Haines as well as a press accreditation.

Arianee’s blockchain-based digital assets are the hub for reinvented brand experiences for Paris Fashion Week® and Haute Couture Week accredited members. They contribute to creating a meaningful and direct link between the biggest event of the year and their communities.