What if the world we live in turned into something hyper-realistic?
What if we could give a digital life to our garments?
What if we could live in style, while not costing the Earth?
Connected clothing is becoming the next big thing in fashion. The use of these NFT-backed garments can reduce fashion wastes, improve product provenance, enhance operational efficiencies, and open up endless possibilities in the virtual arena.
While it promises tremendous benefits, the concept of connected fashion seems distant from our familiar lexicon. Not everyone has a good understanding of what NFT is, the opportunities it will bring to their business, and especially where to start. This guidebook was created to empower you to embark on this essential transformation.
IN THIS WHITE PAPER, YOU WILL FIND:
- The forces shaping the future of fashion
- What is connected clothing?
- New possibilities for fashion: The case study of a phygital hoodie
- The making of the Kitten❤️Arianee NFT hoodies
- How can your brand ride into the future with NFTs?
“We really wanted to show to brands that tomorrow’s connected clothing will bring many possibilities in real life but also in the digital world, in terms of CRM, engagement and even new revenue streams opportunities.”
— Pierre-Nicolas Hurstel, CEO of Arianee
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