Ba&sh is a French fashion brand that offers high-quality clothing, shoes, and accessories for women with a focus on timeless design and a bohemian spirit. The brand is known for its chic, comfortable and versatile pieces that embody a carefree and confident style.
The main goal of Ba&sh is to support its clients’ new habits on second-hand and clothing resell and to encourage a more sustainable shopping approach. By implementing an integrated resale solution supported by blockchain, the brand aims to offer seamless and innovative services to its customers.
Ba&sh is the first brand worldwide to implement a blockchain-supported integrated resale solution in collaboration with Arianee and Reflaunt. The solution will allow consumers to resell their past purchases from the brand's website, making the process of reselling easier, faster, and more secure. Each item resold will be allocated a digital identity certificate generated by Arianee and registered on the blockchain.
The new service offers several benefits to Ba&sh's customers. It makes the process of reselling much easier and faster, requiring only one click. Customers no longer need to sort their items, find the best price, or prove the authenticity of the products. The simultaneous listing of the items on several marketplaces improves the reselling process, making it faster and more likely to happen. The digital identity certificate generated by Arianee provides trust and efficiency to the transaction and guarantees the authenticity of the item purchased.