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Brand description
Bellini Yacht becomes the first brand in the yachting sector to integrate blockchain-based Digital Product Passports (DPPs), redefining transparency, ownership, and post-purchase engagement.
Brand goals
- To redefine the concept of ownership in the yachting world by providing yacht owners with secure proof of ownership and a digitalized certification of authenticity
- To document the craftmanship and sustainability of the materials used and guarantee the quality of the production processes
- To offer a transparent, verifiable lifecycle history of every vessel
- To maintain a direct relationship with all successive owners, even in secondary markets
- To unlock exclusive services and content tailored to individual owners
- To anticipate and easily align with upcoming EU DPP regulations when they come into force
summary
In partnership with Arianee, Bellini Yacht now equips its Astor 36 and Astor 58 models with a Digital Product Passport - marking the first blockchain-based implementation of this technology in the yachting sector.
Each passport is accessible via a secure QR code received after purchase and records all relevant lifecycle events - maintenance, repairs, upgrades - logged by certified stakeholders. Owners gain access to exclusive content and services, while also ensuring transparency and value preservation for their yacht across multiple ownerships.
The solution combines Arianee’s open-source infrastructure with Bellini’s vision of long-term luxury, creating a verifiable digital identity for every vessel that lives on through every wave and every owner.
The collaboration reached a new milestone with the world premiere of the Astor 36 by Daniel Arsham at the 2025 Venice Boat Show. This limited-edition yacht—customized by the renowned American artist—blends high-end nautical craftsmanship with Arsham’s signature “future archaeology” aesthetic. The model not only features bespoke artistic elements throughout its design, but also introduces a Digital Product Passport (DPP) powered by Arianee. Delivered via a QR code on a dedicated card, the DPP ensures full transparency of the yacht’s lifecycle while enhancing the owner experience with exclusive post-sale services. This innovation represents a breakthrough in how luxury vessels integrate both artistic vision and digital identity.
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How It Works
Each yacht is delivered with a scannable QR code that opens access to a secure digital product passport.
The process to interact with the DPP is seamless as owners just need to login using their email after scanning the QR code to retrieve access to their Digital Passport.
As time will go by, and yachts being durable products that can be passed on or resold by essence, owners will be able to transfer the ownership of their boat’s Digital Passport in a few simple clicks to the next owner.
A First in the Market
As the first yacht brand to adopt blockchain-based Digital Product Passports, Bellini is positioning itself as a pioneer in luxury mobility, using technology to elevate both product integrity and customer experience.
“Today, with this solution, we are redefining the concept of ownership in the yachting world – says Battista Bellini, CEO of Bellini Group – With our Digital Passport, every yacht tells its story, certifies its authenticity, documents the craftsmanship and sustainability of the materials used, and guarantees the quality of the production processes. Everything is tracked and verifiable in real time, thanks to the power of blockchain technology. This tool is much more than a guarantee: it is an act of transparency, a commitment to our clients in anticipation of upcoming European regulatory requirements. With a single click, our owners will be able to confirm their yacht’s ownership, consult its history, or transfer its title in a simple, secure, and certified way”
This strategic move reinforces the brand’s identity as a forward-looking innovator, while ensuring its yachts evolve with a new generation of digital-native owners.
In Summary
Bellini Yacht and Arianee’s partnership signals a new era in luxury mobility. By combining physical excellence with digital permanence, they empower yacht owners to secure, explore, and extend the legacy of their vessel.
Customer Benefit(s)
Powered by blockchain and open source foundations, these Digital passports enhance transparency by tracking all lifecycle events of the boats - added over time by certified stakeholders - and enrich the customer experience by unlocking post-purchase services for all successive owners.
The DPP, activated via a QR code on a card provided at delivery, will guarantee customers key information on traceability, authenticity, and quality along the entire supply chain of their yacht, offering details and features such as:
- a digital version of the certificate of authenticity and ownership of the vessel;
- an unalterable chronology of the product's lifecycle, fully traced thanks to the ability for authorized parties to register key events directly in the DPP, including maintenance, repairs, or customizations;
- comprehensive information on the production process, from raw material sourcing to the finished product;
- complete history of ownership transfers; allowing for a continuous link between Bellini and the boat’s successive owners and access to personalized post-purchase services
- invitations to exclusive events and previews of future Bellini Yacht models.
