French discount store chain, founded in 1990.
To mark the brand’s transition from brick-and-mortar to exclusively e-commerce, the brand developed an NFT-based loyalty program in collaboration with The Sandbox and Arianee.
They created 10 avatar characters, each of which is associated with a premium service: discount on orders, free delivery service, access to private destocking, etc.
These NFTs were distributed randomly to the 500 most regular customers of the brand. These NFTs not only provide customers with access to premium services but also enter them into a tiered scarcity program.
Customers can redeem their NFTs to get the promotions they are most interested in and collect multiple NFTs for additional rewards.
From the brand’s non-custodial web3 wallet, users can exchange their NFTs with others without having to pay any fees! For example, you can swap 3 level 1 NFTs with 1 level 3 NFT.
This project not only gamified the customer experience through a non-monetary platform, but also provided a seamless connection between the real world and virtual space through The Sandbox.