Brand description
The Fédération de la Haute Couture et de la Mode brings together fashion brands that favor creation and international development, combining traditional know-how and contemporary technologies. It contributes to consolidating Paris as the world capital of fashion, particularly thanks to the Paris Fashion Week® which it coordinates.
Brand goals
The main objective of the brand is to educate attendees about NFTs and digital wallets through Arianee's technology that incorporates blockchain to offer a highly personalized and secure experience. The brand also aims to establish Paris as a leader in innovation.
summary
In June and July of 2021, the Fédération de la Haute Couture et de la Mode, which operates Paris Fashion Week® and Haute Couture Week, partnered with Arianee to bring NFTs to the forefront of the fashion industry. Accredited journalists, influencers, and buyers were offered a unique NFT experience, including access to exclusive content and AR experiences through NFTs.
![](https://cdn.prod.website-files.com/63d3a97a875893051a9ef5d5/63e39d6be906965c12baa9b8_arianee-fhcm-nft-images2.webp)
Later in October, as Paris Fashion Week returned, all accreditations went digital once again through Arianee's NFTs. This format still offered the same perks as before, but with a unique piece of artwork crafted by stylist and designer Vanessa Seward.
![](https://cdn.prod.website-files.com/63d3a97a875893051a9ef5d5/63eaa015e8db2a40cb4f492e_Vanessa%20Seward.webp)
Customer Benefit(s)
- Accredited members can own an NFT without being a crypto-addict
- They can access the Paris Fashion Week® Center in a easy and secure way, no password required, not risk to lose it as it will be stored in your phone through the Arianee app
- They are identified as the unique owner of this accreditation, no one can steal it from you (and this information is easily verifiable through blockchain!)