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Paris Fashion Week - Fédération de la Haute Couture et de la Mode: When accreditations go digital!

The French Fashion and Haute Couture Federation partnered with Arianee to introduce two NFT projects for their major events of 2021.

Paris Fashion Week - Fédération de la Haute Couture et de la Mode

Brand description

The Fédération de la Haute Couture et de la Mode brings together fashion brands that favor creation and international development, combining traditional know-how and contemporary technologies. It contributes to consolidating Paris as the world capital of fashion, particularly thanks to the Paris Fashion Week® which it coordinates.

Brand goals

The main objective of the brand is to educate attendees about NFTs and digital wallets through Arianee's technology that incorporates blockchain to offer a highly personalized and secure experience. The brand also aims to establish Paris as a leader in innovation.


In June and July of 2021, the Fédération de la Haute Couture et de la Mode, which operates Paris Fashion Week® and Haute Couture Week, partnered with Arianee to bring NFTs to the forefront of the fashion industry. Accredited journalists, influencers, and buyers were offered a unique NFT experience, including access to exclusive content and AR experiences through NFTs. 

Later in October, as Paris Fashion Week returned, all accreditations went digital once again through Arianee's NFTs. This format still offered the same perks as before, but with a unique piece of artwork crafted by stylist and designer Vanessa Seward.

Customer Benefit(s)

  • Accredited members can own an NFT without being a crypto-addict
  • They can access the Paris Fashion Week® Center in a easy and secure way, no password required, not risk to lose it as it will be stored in your phone through the Arianee app
  • They are identified as the unique owner of this accreditation, no one can steal it from you (and this information is easily verifiable through blockchain!)