Brand description
Based in Paris, Verlan collaborates with top ateliers globally to design exclusive, limited-edition clothing for a community of innovative and conscious creators, promoting a more responsible, unique, and humane approach to fashion.
Brand goals
Strengthen its commitment to sustainability and provide customers with unique, secure ownership.
summary
Verlan has teamed up with Arianee to elevate the customer experience and allow their clients to claim ownership of their clothing item through its digital passport. Each item is fitted with an NFC chip, providing a secure, digital representation of their products and opening up new opportunities for interaction and services.
By using NFTs as digital passports for products, the brand aims to decrease fashion waste, increase product authenticity, streamline operations, and offer unlimited potential in the virtual realm. The blockchain technology behind the partnership with Arianee guarantees permanent, secure, and confidential relationships between their products and customers.
Customer Benefit(s)
The customer receives automatic certification of proof of ownership with purchase.
GO-TO-MARKET
Three months
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