WINE & SPIRITS
Dynamic Digital Product Passports and Membership Tokens for Wine and Spirits. Uncork multiple ways to engage your consumers.
SO MANY OPPORTUNITIES UNTAPPED
The Wine and Spirits industry has its own unique barrel of challenges, mainly because of the minimal direct contact with end consumers and dependence on multiple intermediaries.
SO MANY OPPORTUNITIES TO BE UNLOCKED
Incorporate an NFT with every bottle sold, and transform
your product into a digital platform for enhanced engagement.
Ensure consumer confidence
Create your CRM 3.0 platform
Attract younger consumers
Retarget your consumers
Boost consumer loyalty
Transform consumers into ambassadors
Reward your top consumers
Create new on-trade & off-trade opportunities
CREATE BESPOKE EXPERIENCES WITH ARIANEE
Easy onboard process. No crypto needed.
Personalized treatments based on user activities.
Direct-to-wallet notifications. Fully respectful of user privacy.
Register important events in the NFT lifecycle on blockchain.
Prove and transfer ownership
Easily prove ownership online and offline without disclosing personal information.
Provide transparency and traceability
Utilize the NFT as a Digital Product Passport (DPP) for your wine or spirit bottles and offer your customers:
• Ready-to-read webpage • Optional wallet install for enriched engagement
Camilo Gomez Vargas
Head of Digital Marketing at Bernard Magrez
Through their wallet, your customers will now be able to:
Target holders of a specific appellation or grape variety
Provide special offerings such as:
Target holders of a specific wine reference
Keep them informed about:
Target holders of a specific vintage
Keep these customers informed about:
Provide experiential content
Build a loyalty program with reward levels based on customer engagement
Engage your on & off premise key accounts in a new way
- Negotiate new listings with the accounts
- Provide incentives to distributor salespeople and/or restaurant/retailer teams (e.g. minimum number of scans)
- Boost the product turnover by point of sale (e.g. including the contest on the menu, using "table tents")
* Disclaimer: Certain mockups were produced for demonstration purposes.
How does it work?
It only takes your consumers 2 steps and under 1 minute to be onboarded.
No personal information given.
CHÂTEAU PAPE CLÉMENT
To commemorate the 770th harvest, 1.252 NFTs were offered for sale, each serving as a digital membership card for the club.
OUR END-TO-END SOLUTION SUITE
Create enriched and dynamic NFTs on the NFT Management Platform, easily onboard users through the Arianee Wallet or your branded wallet, and leverage our web3 toolings to deliver the most well-rounded web3 experience for your community.