Arianee’s routing technology ensures that every Digital Product Passport (DPP) always displays the right page, to the right user, at the right time — no matter where the product is in its lifecycle.
How It Works
Behind each DPP, an intelligent routing mechanism continuously adapts the destination of the QR code or URL.
The link printed on the product never changes — but the page it opens evolves with every new event recorded in the product’s lifecycle.
For example:
- When a product leaves the factory, the QR leads to the manufacturer’s DPP page.
- After reconditioning, it automatically redirects to the reconditioner’s page.
- If the product is resold, it points to the retailer’s interface.
This dynamic routing ensures a seamless experience from one stage to another — without ever modifying the physical label or the link itself.
Why It Matters
By making access dynamic, this routing layer solves a fundamental challenge in digital product lifecycle management: keeping a single product identity visible, reliable, and up to date as the product moves across different actors and states.
It provides:
- A unified and consistent experience for consumers and partners;
- Simplified operations for industrial players;
- A resilient and standardized foundation for circularity and traceability.
What Comes Next
The next evolution will allow authorized actors to retrieve a Digital Product Passport even when the physical QR code is missing or unreadable.
Instead of relying on the label, repairers or sellers within the ecosystem will be able to identify the correct DPP using information directly available on the appliance — ensuring the right passport is found and properly timestamped.
This improvement strengthens the robustness and interoperability of the entire DPP infrastructure, ensuring continuity, accuracy, and trust at every step of a product’s life.

.png)

.png)
.png)