Voices from the Field: Embedding DPPs at the Factory

In this short but insightful interview, two key figures of the project — Xavier Lantoinette (Ecosystem) and Régis Koenig (Fnac Darty) — explain how Digital Product Passports (DPPs) are now embedded at the manufacturing stage and why this shift is critical for circularity and transparency.

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‍Key Takeaways

🛠 What is the goal?

To give every large home appliance its own digital identity, collectively built and enriched by all players in the value chain — from production to reuse and recycling.

“We’re convinced this passport will grow in value as it collects key information across the entire lifecycle of the equipment.”
— Xavier Lantoinette, Environmental Performance Director, Ecosystem

How does it work?

A unique QR code is applied to each product at the factory. This code links the physical item to its digital passport hosted on the blockchain — ensuring secure, immutable data.

“This QR code will also be used by the client to read information but also access services such as read the instruction or ask for maintenance, for advice or for a reparation.”
— Régis Koenig, Director of Repair & Sustainability, Fnac Darty

• Manufacturers initiate the passport at production
• Repairers, resellers, and recyclers can log events over time
• Consumers access services like manuals, maintenance tips, repair bookings, or recycling options
  
  

Why a collective effort?

No single player can build the future of product circularity alone. The initiative brings together manufacturers, retailers, refurbishers, and service providers to create a solution that is:

• Technically simple
  
• Affordable at scale
• Open and interoperable
  
  

The goal: enable mass adoption of DPPs across Europe.

Final thought

“We’re building the foundation for the circular economy of tomorrow — together.”
— Xavier Lantoinette, Ecosystem

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This article is part of a broader initiative launched by Ecosystem, Fnac Darty and Arianee to implement Digital Product Passports (DPPs) across the entire appliance lifecycle — from factory floor to second-hand shelves. Learn more in our latest project update by subscribing to our newsletter here.

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