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About

The open infrastructure for DPP in Europe

Founded in 2018, Arianee builds the infrastructure that enables every product to carry its digital identity. Our mission: to make the Digital Product Passport accessible, interoperable, and aligned with European regulations.

3.4M+

passports deployed

50+

brand clients

2018

year founded

The Arianee team
Our mission

Giving every product a digital identity

We believe every physical product should carry its digital identity: its history, its composition, its repair instructions, its environmental footprint. The Digital Product Passport is not just a regulatory obligation — it is an opportunity for transparency, circularity, and engagement.

Structure

Two entities, one mission

Arianee is structured as two complementary entities, each with a precise role in the digital passport ecosystem.

Arianee Enterprise

SaaS & APIs for businesses

The commercial platform that provides brands and manufacturers with the APIs, dashboards, and integration tools to create, manage, and distribute Digital Product Passports aligned with European regulations.

  • REST APIs & webhooks
  • Passport management dashboard
  • ERP/PIM/WMS integrations
  • ESPR/WEEE/AGEC compliance support

Arianee Protocol

Open-source infrastructure & governance

The decentralised, open-source protocol that ensures the interoperability, portability, and longevity of digital passports. Governed by a non-profit association, it guarantees a neutral, open infrastructure serving the public interest.

  • Decentralised protocol
  • Open standards (W3C, GS1)
  • Multi-stakeholder governance
  • Public source code on GitHub
Leadership

The leadership team

Pierre-Nicolas Hurstel

Pierre-Nicolas Hurstel

CEO & Co-Founder

Serial entrepreneur, Pierre-Nicolas co-founded Arianee in 2018 with the vision of creating an open infrastructure for digital product identity.

Alexandre Cognard

Alexandre Cognard

CTO

Expert in blockchain and distributed systems, Alexandre leads Arianee Protocol R&D and the technical architecture of the enterprise platform.

Frédéric Montagnon

Frédéric Montagnon

Chairman

Entrepreneur and investor, Frédéric supports Arianee's strategy and governance as chairman of the board.

Our history

Since 2018, we have been building the future of the product passport

2018

Arianee founded. Development of the open-source protocol begins.

2019

Launch of Arianee Protocol v1. First pilots with luxury brands.

2020

First large-scale deployments in watchmaking (Breitling, Panerai).

2021

Series A fundraise led by Tiger Global and BPI France.

2022

Launch of the Enterprise SaaS platform. Expansion to EEE and textile sectors.

2023

Ecosystem × Darty partnership. 3M+ cumulative passports. GS1 certification.

2024

ESPR adoption (EU 2024/1781). Arianee positioned as European DPP leader.

2025

Preparing clients for Battery Pass compliance (Feb. 2027) and Textile DPP.

Join the Arianee ecosystem

Whether you are a brand, distributor, producer responsibility organisation, or manufacturer, we have the solution for your DPP compliance.