ESPR & regulatory requirements
Regulation (EU) 2024/1781 will require a Digital Product Passport for products sold in the EU. Distributors will need to guarantee compliance of products on shelves from the entry into force of delegated acts.
All sectors — Multi-regulation
The Digital Product Passport for retailers & distributors
Arianee supports distributors across all sectors — home appliances, luxury, fashion, industry — in deploying the Digital Product Passport. ESPR compliance, product traceability via QR code and post-purchase engagement integrated into the sales journey.
The challenge
Distributors' stakes in the DPP era
Retailers and distributors face growing regulatory obligations. ESPR compliance, multi-supplier traceability and post-purchase engagement represent major challenges.
Multi-supplier product traceability
Retailers manage thousands of references from hundreds of different manufacturers. Every product must be traceable from manufacture to end of life.
Limited post-purchase engagement
After purchase, retailers lose contact with the consumer. The absence of structured product data prevents loyalty-building and complementary services.
Our solution
DPP via QR code, integrated into the sales journey
Arianee provides the technical infrastructure to deploy Digital Product Passports aligned with ESPR requirements directly into the sales journey. Each product receives a unique QR code linked to its digital passport.
The passport is enriched at every stage: manufacture, shelving, sale, repair, resale and recycling. Data is accessible to consumers, manufacturers and partner producer responsibility organisations.
GS1-compliant QR code
Each product is assigned a unique QR code compliant with GS1 Digital Link standards. Scannable by any smartphone.
Dynamic passport
The DPP is updated in real time: adding repairs, ownership transfers, regulatory data updates.
Multi-regulation, multi-sector
A single passport covers ESPR, WEEE, AGEC, Battery Pass and CSRD. Compatible with luxury, fashion, EEE, industry and automotive.
Post-purchase channel
QR code scan opens a direct channel between distributor and consumer: after-sales service, product recalls, loyalty offers.
Results
Concrete benefits for distributors
The Digital Product Passport generates value at every stage of the customer journey, from regulatory compliance to loyalty.
Multi-regulatory compliance
A single DPP covers ESPR, WEEE, AGEC, Battery Pass and CSRD requirements. Whatever the product category sold in-store or online.
Resale and second life facilitated
The digital passport accompanies the product at resale — whether a luxury bag, a home appliance or a vehicle. Complete history preserved.
Cross-channel customer loyalty
QR code scan after purchase opens a direct channel: exclusive content for luxury, care tutorials for EEE, personalised services.
End-to-end traceability
From manufacture to recycling, every event is recorded. Data automatically feeds regulatory reporting and sector partners.
Integration
How to integrate the DPP into your retail IT system
Arianee integrates into your existing infrastructure in four steps. PIM, ERP and checkout system connectors available.
01
Product catalogue connection
Integration with your PIM, ERP or catalogue management system via Arianee APIs. Import of product references and technical data.
02
DPP generation at point of sale
Automatic passport creation when placed on shelves or at sale. QR code printed on the price label or receipt.
03
Activation by the consumer
The customer scans the QR code to access the product's digital passport. Warranty information, repairability and post-purchase engagement.
04
Lifecycle tracking
Every event (repair, resale, recycling) is recorded in the DPP. Data feeds regulatory reporting and producer responsibility organisations.
Ready to deploy the DPP in-store?
Our experts support distributors in deploying the Digital Product Passport. From ESPR preparation to post-purchase engagement, let's discuss your project.