Digital product passports are becoming a standard for the watch industry. Create a passport for each watch, and turn it into a long-term consumer engagement platform for benefits way beyond transparency.
Fulfill the growing consumer demand for transparency
Build new service-based business models around circularity (repair, resell)
Directly connect with clients and communities, regardless of how their products were bought (online/offline, brand new/secondhand, or gifted)
Respect consumer privacy and data integrity
Get ready for upcoming regulations
Proof of ownership
Maintenance / history logs
Product specifics and usage instructions
Display images or videos capturing the noteworthy moments like new releases or intricate craftsmanship
Showcase your sustainable practices in sourcing and manufacturing
Offer your customer a digital representation of the timepiece to display in their virtual watch cabinet
Connect with the brand, regardless of being primary or secondary product owners
Receive personalized communications from you (E.g. invitations to exclusive product launches)
Use their proof of ownership as their invitation, complete with the option of remaining anonymous
Engage with a community of fellow product line holders
Deliver in-app notifications for unique experiences like expert consultations and pampering sessions
Facilitate service bookings through the wallet for insurance, lost and found, and resale
Streamline repair requests, progress tracking, and completion alerts within the app
Allow customers to resell their products without hassle:
Easily list the product on a second-hand marketplace with a few wallet clicks
Automatic retrieval of product information, no manual form filling needed
Tamper-proof product passport documenting all lifecycle events, boosting resale value
Receive real-time estimate of the watch value
Collaborate with partner brands to create special packages to reward your most loyal clients
Leverage web3 interoperability to streamline the process
Expand customer base with minimal costs
Build a loyalty program with reward levels based on customer engagement
Have a comprehensive on-chain history of important events in the NFT’s lifecycle (e.g. repair, resale). Allow users to accept/refuse new events.
Stay in direct contact with the brand and receive exclusive content or offers in decentralized messages
Generate a QR code/link (timestamped on-chain) to prove or transfer ownership of an NFT.
As an authorized user, access private content and important information (e.g. NFT History, dMessages)
Access exclusive services provided by the brand (e.g. resell, repair, recycle) from the comfort of your browser
Collect the passport in one click, and conveniently access it from your client account, wallet, or dApp
All product data is consolidated and structured in a single data hub, bringing together information from diverse, fragmented sources. Compatibility for deployment in either cloud-based or on-premises environments.
Using a simple link or a physical identifier, users can be seamlessly directed to an intuitive web app, where they can access product information (e.g. transparency, history) and interact with the passport, ensuring compliance with regulations.
Privacy (passport content and production volumes)
Seamless integration into the brand's architecture (from ERP, PIM, to CRM)
Breitling has integrated within its IT system the Arianee SaaS Platform to create & distribute digital product passports of their watches at scale.