500K+ watches certified with a digital passport
How Breitling, the Swiss watchmaking manufacturer founded in 1884, deployed the Digital Product Passport at scale to guarantee the authenticity, traceability and customer engagement of every watch.
Luxury enters the digital passport era
The watchmaking industry faces a dual challenge: combating counterfeiting — which represents a parallel market worth several billion euros — and meeting the future requirements of ESPR on sustainability and circularity.
Breitling, the Swiss watchmaking manufacture renowned for its precision chronographs, was one of the first maisons to adopt the Digital Product Passport across its entire production. The goal: to offer every owner an unforgeable guarantee of authenticity while preparing for European regulatory compliance.
Authenticity, global scale, premium experience
Fighting counterfeiting
Paper certificates are easily forged. Breitling needed a cryptographic digital certificate, instantly verifiable.
Global deployment
40+ markets, hundreds of authorised resellers, a network of own boutiques — the system had to work everywhere, without friction.
Owner experience
Go beyond the certificate: create a direct engagement channel between the brand and each owner, for after-sales, warranty and exclusives.
Regulatory readiness
Anticipate future ESPR requirements without double technical investment. The architecture must be extensible to sustainability data.
A digital passport for every Breitling watch
Arianee deployed a digital passport system integrated across the entire Breitling value chain, from manufacture production to the post-purchase owner experience.
Digital certificate of authenticity
Each watch is linked to a cryptographic digital passport — tamper-proof and instantly verifiable by the owner or an authorised reseller.
Value chain traceability
From the production workshop to points of sale, every stage of the watch's journey is recorded in the passport. A complete, auditable history.
Premium customer engagement
The passport becomes a direct engagement channel: after-sales notifications, service reminders, exclusive content, and ownership transfer at resale.
ESPR regulatory readiness
The Breitling passport is architected to integrate future sustainability and circularity data required by ESPR — no technical overhaul needed.
A manufacture-scale deployment
Certified watches
Every Breitling watch comes with its own unique digital passport
Verifiable authenticity
Tamper-proof digital certificate of authenticity, accessible in one scan
Markets covered
Global deployment, from boutique networks to e-commerce
Post-sale engagement
Direct channel with the owner for after-sales, warranty and exclusives
“The Arianee digital passport allowed us to transform our certificate of authenticity into a true customer engagement tool. Every Breitling watch now carries its own unique digital identity.”
VP Digital Innovation, Breitling
Swiss watchmaking manufacture, founded in 1884
Ready to certify your products?
From luxury to industry, the Digital Product Passport strengthens authenticity and prepares your ESPR compliance.