Fashion / LuxuryEnriching the customer experience through the digital passport
Since September 2023, Mugler has integrated a digital passport into its physical products, available in-store and on its e-commerce platform. Initially deployed on the Spiral Curve 01 and 02, the DPP is progressively rolling out across the full range.
Request a demoBrand objectives
- Blockchain-guaranteed proof of ownership
- Direct connection with indirect customers (wholesale)
- Community engagement via tokens
- Enriched experiences for owners
- Anticipation of EU regulations on textiles
How it works
QR code scan
The QR code is physically sewn inside the bag. The owner scans it with their smartphone.
Dynamic product page
The user accesses a transparency page with product details and passport features.
Activation with 2FA code
A 2FA identification code provided with the bag allows the passport to be claimed. A blockchain wallet is created automatically.
Key features
Proof of ownership
A digital certificate of authenticity verifying the product, integrated directly into the blockchain passport.
Product history
Complete lifecycle tracking: purchase, repairs, ownership transfers — everything is immutably recorded.
Enhanced transparency
Detailed information on composition, origin and manufacturing, in anticipation of European regulations.
Exclusive post-purchase services
Personalised after-sales support, special offers and experiences reserved for Mugler product owners.
A new digital touchpoint
Each bag becomes a digital entry point: exclusive content, behind-the-scenes creation, event invitations and early access to new collections. Arianee's Decentralized Messaging enables Mugler to communicate directly with owners — with no intermediary.
Regulatory anticipation
The EU strategy for sustainable and circular textiles will require digital passports containing composition, origin, repair and recycling instructions. Mugler's deployment with Arianee anticipates these requirements today, including future ESPR obligations.
Ready to digitalise your products?
Join Mugler and the maisons enriching the product experience with an Arianee digital passport.
Request a demo