Paris, FRANCE, October 26th, 2022– Breitling, the #1 Digital passport producer on the Arianee is releasing The Super Chronomat Automatic 38 Origins, the brand’s first-ever “traceable watch”.
Once again, Arianee is proud to support Breitling’s journey. Thanks to our Arianee solutions, each owner of a Super Chronomat Automatic 38 Origins will be able to access fully transparent information about their watch, from raw materials down to the finished timepiece.
- All transparency information is stored in the Arianee enriched NFT, claimable from a simple QR code scan from the watch’s warranty card
- All information is independently verified by Sourcemap who has traced and validated the journey – from raw material to finished product – along with the social and environmental performance
This operation is an additional layer of Breitling’s web3 strategy. Since 2020, every new Breitling watch comes with this unique digital proof of ownership, powered by the Arianee platform.