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The Sandbox and Arianee partners to make “Metaverse Ready” a reality.

The Sandbox and Arianee partners to make “Metaverse Ready” a reality.

Paris, March 30th - The Sandbox, the open NFT gaming metaverse made & owned by players, and Arianee, the leading web3 solutions platform for brands have announced their partnership today. As the future of experiences become hybrid, the two tech pioneers are joining forces to offer users the first-ever service bridging IRL and metaverse utility through NFT.

As the immersivity of the metaverse brings an additional layer to user journeys, brands and NFT collections alike and aspire to offer a seamless, continuous experience to their communities by bringing utility to NFTs. One of the most exciting and promising of these utilities is often referred to as “metaverse ready”, or the capability to deploy an NFT obtained IRL in the metaverse.

For the very first time Arianee and The Sandbox are bringing this concept to life with a simple and seamless journey that brands will be able to offer to their customers.

The concept is simple : if you own an NFT IRL (in real life), you can get the corresponding one in The Sandbox and vice versa. Brands minting NFTs on both platforms will be able to offer this to their users, on a simple interface. It is the beginning of the metaverse to store and store to metaverse roads. The possibilities are endless, and only limited by brands creativity who will have the opportunity to mix physical, digital, experiencial, immersive and enticing offerings for their most engaged and omnichannel users. The first brands deploying this one-of-a-kind service will be announced this Spring.


This partnership enhances the joint ambition of Arianee and The Sandbox to leverage tokens and wallets as the new gateway to truly omnichannel experiences.

From wearables, to events, private sale, exclusive collaborations and so on, The Sandbox and Arianee thrive to work towards a new customer relationship, enriched with personalisation and new services.

In order to build the future use cases directly with the most engaged brands, The Sandbox is joining the Arianee Association as the first Metaverse Partner Member. Since its creation in 2018, Arianee has aimed to become a leading partner for brands in web3. The Arianee Association counts more than 40 members, including but not limited to Moncler, Breitling, Mugler, Panerai, IBM, Ba&Sh, IWC, Paris Fashion Week, the Richemont group.

Since the 2000s, the luxury and retail industries have been undergoing profound changes. They are witnessing the emergence of new prisms, from e-commerce to second-hand platforms and now the metaverse, which is said to be one of the biggest opportunities for business since the creation of the internet.

For brands the stakes are high: According to Forbes, the Metaverse is a $1 Trillion revenue opportunity. Having a look at this innovative partnership could be worth it.

“The Avatar is the primary touch point for most users on how they will enter and interact in the Metaverse. Owning your identity and expressing yourself through bringing your favorite brand from the physical world and play on your virtual avatar in the metaverse will be a main attraction point and we’re proud to partner with Arianee on this topic and join the association and work with top brands”

— The Sandbox Co-Founder and COO Sebastien Borget

“I am thrilled to see our first brand partners jumping in on this opportunity, pushing the innovations boundaries and creating bridges between their traditional model and those new spaces. Their clients will now travel seamlessly between physical immersive and digital and we will soon witness the emergence of new users’ journeys.”

— Pierre-Nicolas Hurstel, CEO & cofounder of Arianee

The two partners will be present at NFC Lisbon (Mon, Apr 4, 2022 – Tue, Apr 5, 2022), the leading European NFT & web3 community event. Visitors will have the opportunity to experience this new feature for the first time there.


For people who will not be able to fly to Lisbon, Paris is still an option. On April 13th, Arianee & The Sandbox are co-hosting an event focusing on web3 for brands: RSVP

Feeling inspired ?